Rugged Ridge Off Road Products is an exciting new brand developed to provide quality & functional Jeep accessories for the growing Jeep aftermarket. Created by a dedicated team of automovite aftermarket manufacturing professionals with over 35 years of combined industry experience, the Rugged Ridge product line will emphasize high quality Jeep parts at an affordable price.

As a Division of OMIX-ADA, the leader in replacement parts for Jeep vechicles, the Rugged Ridge pedigree is well established in the market. Rugged Ridge has created over 500 products that are custom designed to fit Jeep vehicles and even more are in the pipeline.